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Leverage AI-powered technology to bolster your global communications.
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Our experts know the in-and-outs of your industry & its challenges.
Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle.
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Our people are our pride, helping companies resonate with their customers for 20+ years.
We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
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Three Content Optimization Levels to Meet All Your International SEO and SEM Needs
Whether you want to excel in search results, outshine your competitors or create new content that is customized to your market, turn to Lionbridge for help.
Lionbridge offers three digital content optimization service levels for website pages that require more than translation. The right service level enables you to handle your content optimally and allocate your budget wisely.
A Mix of Services for Successful Global Content
We often recommend a combination of our content optimization services to fully meet your global content needs. We determine the best approach by identifying the goals of your content.
Standard Content Optimization
This service helps your page rank high in search.
Advanced Content Optimization
This service goes a step further to help your content outshine your competitors’ content.
Premium In-Market Content Creation
Our most comprehensive offering creates highly effective pages from scratch to resonate with people in your target market.
| Benefits | Standard Optimization | Advanced Optimization | Premium Content |
|---|---|---|---|
| Translated Pages Available for Local Users | x | x | * |
| Translated Content Looks Attractive in Search Results | x | x | * |
| Pages Appear During Searches for Branded Terms | x | x | x |
| Unique Product Names and Services Appear in Search Results | x | x | x |
| Increased Click-Through Rates During Searches | x | x | x |
| In-Market Content Performs at the Same Level as Source Content | x | x | |
| Meta Data Performs Well During Search Results | x | x | |
| Content Resonates with the Target Audience in the Target Market | x | x | |
| Content Competes with Local Content and Local Companies | x | x | |
| Unique, Useful Content for Your Target Market | x | ||
| Unique Content Created Specifically for Your Target Audience | x | ||
| Enhanced Interest in Your Products, Services and Brand | x | ||
| Highly Effective Text and Voice Search Traffic | x |
*Note: Translated pages/content (top two elements of the chart) are not applicable to the Premium In-Market Content Creation service as all content is created from scratch and no translation is performed.
| Benefits | Standard Optimization |
|---|---|
| Translated Pages Available for Local Users | x |
| Translated Content Looks Attractive in Search Results | x |
| Pages Appear During Searches for Branded Terms | x |
| Unique Product Names and Services Appear in Search Results | x |
| Increased Click-Through Rates During Searches | x |
| In-Market Content Performs at the Same Level as Source Content | |
| Meta Data Performs Well During Search Results | |
| Content Resonates with the Target Audience in the Target Market | |
| Content Competes with Local Content and Local Companies | |
| Unique, Useful Content for Your Target Market | |
| Unique Content Created Specifically for Your Target Audience | |
| Enhanced Interest in Your Products, Services and Brand | |
| Highly Effective Text and Voice Search Traffic |
*Note: Translated pages/content (top two elements of the chart) are not applicable to the Premium In-Market Content Creation service as all content is created from scratch and no translation is performed.
| Benefits | Advanced Optimization |
|---|---|
| Translated Pages Available for Local Users | x |
| Translated Content Looks Attractive in Search Results | x |
| Pages Appear During Searches for Branded Terms | x |
| Unique Product Names and Services Appear in Search Results | x |
| Increased Click-Through Rates During Searches | x |
| In-Market Content Performs at the Same Level as Source Content | x |
| Meta Data Performs Well During Search Results | x |
| Content Resonates with the Target Audience in the Target Market | x |
| Content Competes with Local Content and Local Companies | x |
| Unique, Useful Content for Your Target Market | |
| Unique Content Created Specifically for Your Target Audience | |
| Enhanced Interest in Your Products, Services and Brand | |
| Highly Effective Text and Voice Search Traffic |
*Note: Translated pages/content (top two elements of the chart) are not applicable to the Premium In-Market Content Creation service as all content is created from scratch and no translation is performed.
| Benefits | Premium Content |
|---|---|
| Translated Pages Available for Local Users | * |
| Translated Content Looks Attractive in Search Results | * |
| Pages Appear During Searches for Branded Terms | x |
| Unique Product Names and Services Appear in Search Results | x |
| Increased Click-Through Rates During Searches | x |
| In-Market Content Performs at the Same Level as Source Content | x |
| Meta Data Performs Well During Search Results | x |
| Content Resonates with the Target Audience in the Target Market | x |
| Content Competes with Local Content and Local Companies | x |
| Unique, Useful Content for Your Target Market | x |
| Unique Content Created Specifically for Your Target Audience | x |
| Enhanced Interest in Your Products, Services and Brand | x |
| Highly Effective Text and Voice Search Traffic | x |
*Note: Translated pages/content (top two elements of the chart) are not applicable to the Premium In-Market Content Creation service as all content is created from scratch and no translation is performed.
Lionbridge’s Content Optimization Levels At-a-Glance
Which service level will best meet your goals? It depends on your content. Here’s a rundown of what you can expect to achieve from each offering and when it’s appropriate to use it.
What Elements of a Page Need to be Optimized?
We recommend optimizing seven key components of your webpage.
Content Optimization FAQs
Still have questions about content optimization? Here are the answers to the questions our customers frequently ask.
Why do my web pages need to be optimized?
It’s necessary to do more than simply translate content when targeting a new market. To succeed in search results, you need to use the words your customers use during searches for your types of products and services. These words need to appear in your web pages.
Can Lionbridge work with my local SEO agency?
We frequently join forces with local agencies. When working with them, we leverage their local knowledge and bolster their local successes into global SEO achievements for our customers. Similarly, we often work with in-house SEO teams. We leverage their local and brand knowledge for international SEO success.
What is the difference between content that is successful in voice search and content that is successful in text search?
Technically, there is no real difference between the two scenarios. However, when a person operates a mobile or home device, he or she will typically ask questions as opposed to using keywords. Those questions must be answered to achieve successful voice search results.
Do optimized content services only apply to web pages?
The creation of optimized content can apply to multiple areas, including App Store Optimization (ASO) and International Search Engine Marketing (ISEM). It can also be used to create multilingual email marketing materials and global marketing campaign collateral.
What tool(s) do you use for keyword research?
Our in-market resources have access to SEMrush to carry out keyword research. We also use additional tools and processes to ensure we produce high-quality research in each market you are targeting.