Can't Read, Won't Buy

Can't Read, Won't Buy

Can't Read, Won't Buy

Can't Read, Won't Buy

Can't Read, Won't Buy

Today’s customers have higher expectations when it comes to customer support and communication. They are looking for a partner that can meet their high standards for a positive experience in their preferred language —quickly and accurately. 

In an increasingly interconnected global network, the importance of providing exemplary customer and employee experience in any language, across any channel, cannot be overstated.

Join us on Thursday, February 27, 10am EST/4pm CST & in just 45 minutes, you’ll learn:

  • How to empower your agents to speak to anyone in any language.
  • How to customize these tools for a seamless multilingual experience.
  • What GeoFluent & Over-the-phone interpretation are and how they could benefit you.
  • Q&A
Speakers

A. final crop.png
Arnie Koh
Senior Director Product Offerings,
Lionbridge
R. crop final.png
Ryan Erwin 
Channel Sales Executive,
Lionbridge

Can't Read, Won't Buy
Wednesday, August 26, 2020

9AM EST/ 1PM GMT


If you read English natively, you have enjoyed the best of the web since its creation. Content in this language has dominated the medium for nearly two decades while companies have catered to Anglophone markets and the enormous spending they generate.

Even so, many corporations realize that billions of people don’t read English at all or well enough to make buying decisions, so they’re increasing information in other languages to reach many more prospects.

However, the big question is: If they localize their websites, will more buyers come? How much will localization help them grow?

In this webinar, Don DePalma will share data from the CSA Research report, “Can’t Read, Won’t Buy.” He will review the demographics of the survey sample, discuss the allure of English, outline the role of language in the global customer experience, and provide some thoughts on what you can do with this data.





Don DePalma

Chief Research Officer
CSA Research

Multilingual Customer Service Suite Demo
Over-the-phone interpretation & Geofluent

Today’s customers have higher expectations when it comes to customer support and communication. They are looking for a partner that can meet their high standards for a positive experience in their preferred language —quickly and accurately. 

In an increasingly interconnected global network, the importance of providing exemplary customer and employee experience in any language, across any channel, cannot be overstated.

Join us on Thursday, February 27, 10am EST/4pm CST & in just 45 minutes, you’ll learn:

  • How to empower your agents to speak to anyone in any language.
  • How to customize these tools for a seamless multilingual experience.
  • What GeoFluent & Over-the-phone interpretation are and how they could benefit you.
Speakers

A. final crop.png
Arnie Koh
Senior Director Product Offerings,
Lionbridge
R. crop final.png
Ryan Erwin 
Channel Sales Executive,
Lionbridge

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