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Today’s customers have higher expectations when it comes to customer support and communication. They are looking for a partner that can meet their high standards for a positive experience in their preferred language —quickly and accurately. 

In an increasingly interconnected global network, the importance of providing exemplary customer and employee experience in any language, across any channel, cannot be overstated.

Join us on Thursday, February 27, 10am EST/4pm CST & in just 45 minutes, you’ll learn:

  • How to empower your agents to speak to anyone in any language.
  • How to customize these tools for a seamless multilingual experience.
  • What GeoFluent & Over-the-phone interpretation are and how they could benefit you.
  • Q&A
Speakers

A. final crop.png
Arnie Koh
Senior Director Product Offerings,
Lionbridge
R. crop final.png
Ryan Erwin 
Channel Sales Executive,
Lionbridge

Factors in Language Selection During A Global Crisis  

Thursday, April 30, 2020
12PM EST/4PM GMT


Quick, direct and clear communication with multilingual customers has always been important, but the COVID-19 crisis has made it essential.

It is now critical for organizations to provide urgent information to customers in their preferred languages to ensure they clearly understand any communications. This increases the pressure enterprises face when deciding what languages to add to their international portfolios.

Some companies opt for regional language strategies, while others aim for large economic opportunities across the world. Competitive pressures can drive the language choices. Business-to-business and business-to-consumer companies have different requirements. These factors can contradict one another, leaving localization teams unclear on where to start.

In this 60- minute webinar, Dr. Arle Lommel will discuss:

  • CSA Research’s examination of macroeconomic factors related to language and in-depth analysis.

  • How roughly 3,000 major-brand websites structure their localization.

  • Actionable guidance to language strategists and planners and assist them in making the strategic case for localization.





Dr. Arle Lommel

Senior Analyst
CSA Research

Multilingual Customer Service Suite Demo
Over-the-phone interpretation & Geofluent

Today’s customers have higher expectations when it comes to customer support and communication. They are looking for a partner that can meet their high standards for a positive experience in their preferred language —quickly and accurately. 

In an increasingly interconnected global network, the importance of providing exemplary customer and employee experience in any language, across any channel, cannot be overstated.

Join us on Thursday, February 27, 10am EST/4pm CST & in just 45 minutes, you’ll learn:

  • How to empower your agents to speak to anyone in any language.
  • How to customize these tools for a seamless multilingual experience.
  • What GeoFluent & Over-the-phone interpretation are and how they could benefit you.
Speakers

A. final crop.png
Arnie Koh
Senior Director Product Offerings,
Lionbridge
R. crop final.png
Ryan Erwin 
Channel Sales Executive,
Lionbridge

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