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2013 Report from Bytelevel Research

There are more than two billion people online today and only a fraction of those are native-English speakers. Success in the online world requires supporting a global web presence through web globalization. Not surprisingly, web globalization is even more important to companies in the travel and hospitality space.

Consumer-facing web properties in this industry provide sophisticated software functionality, such as online reservations, flight tracking, ecommerce, and user reviews. This functionality must be delivered worldwide, in a locally relevant way, across a range of platforms, including conventional web sites, mobile-optimized web sites, and native mobile apps.

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