The Global Customer Lifecycle

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2013 Report from Bytelevel Research

Whether you’re selling physical or digital goods, global e-commerce is extremely challenging. Not only must you support local currencies, transaction processes, and languages, but you must also provide your customers with adequate support wherever they may live.

This report takes a unique, global look at websites and mobile apps of the retail industry. This paper highlights those retailers that have excelled thus far in expanding globally. It also focuses on those retailers that have focused largely on the North American market, including Spanish-speakers in the US.

Our mission is to help you guide your web, marketing, and mobile teams to positive, efficient action. By focusing on real-world websites and mobile apps, you can better learn which practices to emulate and which to avoid.

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